Our StoryIn The NewsPhilanthropyContact Us Located in Columbia, Tennessee, Willy B’s served award-winning and critically-acclaimed barbeque along with stick to your ribs sides! The real 'Willy B”, Bill Bayersdorfer, was initially inspired to create his award-winning and critically-acclaimed barbeque items during his college days at the University of Alabama. The world-famous restaurant Dreamland BBQ gave him the idea to establish Willy B's. After graduating and completing an extremely successful career in the retail business, Bill decided to pursue his lifelong dream of becoming a formidable force in the food industry.Learn more about Willy B’s story. A look into how Willy B’s brand served customers around the world See what people said about Willy B’s. How has Willy B's become so successful in such a short time? It all stems from Bill's philosophy: "Treat the customers fairly and give them a great product at a fair price. The rest will take care of itself." COLUMBIA, TENNESSEE